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CEU COURSE FORM

Course ID: BUS.220.1.30
Course Name: Impressions in 30 Seconds
Instructor: Nyda Bittmann-Neville
Course Rating: (Out of 5)
CEU Credit: .30
Start Date: 1/19/2010    End Date: 2/2/2010    Cut Off Date: 1/6/2010
Class Minimum: 8    Class Maximum: 12
Description: This interactive, fun and challenging course will explore the benefits and consequences of our impressions made on others. You will study “impression management”, design a 30 second commercial, assess your presentation style, and create your color palette or communications.
Purpose: The purpose of this course is to assist SS and SSZ instructors to enhance the impressions made on others in the first 30 seconds to create interest, challenge and excitement.
Objectives: 1. To create a 30 second commercial and how to deliver
it effectively and efficiently

2. To gain an understanding of impression management
and how to serve as manager

3. To understand their presentation style and how
colors enhance it.
Outcomes: 1. Learners will create a 30 second commercial and
deliver it effectively
2. Learners will become the manager of their
impressions made to others in any venue
3. Learners will understand their presentation style
and which colors they can use to enhance it
4. Learners will gain an understanding of the
importance of their impression made on others in
the first thirty seconds.
Topics: 1. The impact made in the first 30 seconds of an
interaction
2. Impression Management and creating ICE (Interest,
Challenge and Excitement)
3. The 30 Second Commercial
4. Presentation styles and color palettes
Class Info: Key Learning Point(s)
1. Learn what is evaluated in the first 30 seconds of
an interaction
2. Explore the benefits and consequences of the
impressions made on others
3. Define and explore Impression Management
4. Learn how to create ICE
5. Understand why it is important to create a 30
second commercial and what are the four components
of the commercial
6. Identify one’s own presentation style and how to
use colors to enhance your style
Class Structure: Three 1-hour Teleconference Classes:
 Class # 1: 60% Class Leader Presentation – 40% of
Student Discussion
 Class # 2: 50% Class Leader Presentation – 50% of
Student Discussion
 Class #3: 40% Class Leader Presentation – 60% of
Student Discussio
Policies: See Course Description/Enrollment form or www.sszi.com
Course Description/Enrollment PDF

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